I often read resumes from people and I also get questions from people looking to get into software. Something that people tend to highlight are their technical skills (and to be honest I would probably highlight them too if I was a applying to a job).
But let me ask you a question: would you highlight your math skills? Of course not. Programming is the new math.
Being able to program and other technical skills are a must. Even if you are an artist, graphic designer or musician, you need to know how to program. Seriously.