Monday, 14 January 2013

You better like business as usual

I hang out with a lot of different types of people and I specifically the creative class. This includes programmers, 3D artists etc. One thing about the creative class that most people need to understand is that they need new and exciting jobs. This is one reason there is so much turnover in these areas. I know lots of people who work for companies then freelance for a while. The worst thing that can happen is really boring work for any of these people.

But here is the problem. Innovation isn't what it used to be. A lot of the startups that make money are not that innovative. Call it the zeitgeist, but it is something you should get used to. While I completely understand why this isn't ideal. Sometimes in order for a business to keep going they have to give their customers what they want and they probably don't want new products they don't understand.

Sometimes you have to ride the wave when times are uncertain. This sometimes means business as usual. If you don't want to fall into this pattern make sure your clientele or business attracts customers who wants new things.

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