For me I am a thinker and I like to solve problems and be creative I am not an employee that simply shows up work then leaves. I like to live and breath the company.
The only problem is that after 2008 there are far fewer thinking jobs and far more doing jobs.
Self releasing tells the employer that you can get up in the morning and create results. Self releasing is the easiest way for you to put yourself in a different camp then all of the gossipy blowhards who don't release. On top of that you can make money along the way. When I released Circa my life changed for the better. I got contracts and I really put my name out there.
It makes sense that employers want to hire the smartest and the most ambitious. But the hardest thing that I had to learn is that being smart and ambitious and a critical thinker will not land you a job as a "grunt". "Grunts" just fill the position and aren't supposed to think outside the box. Don't get me wrong grunts are great and they help a lot.
So next time you apply for a job and you don't get hired perhaps it was because you showed initiative where initiative was frowned upon.